Oxygen Homepage
Oxygen’s First Responsive Site
The site UX and strategy of Bravotv.com was designed to also be implemented for Oxygen's responsive redesign.
Applying the new creative branding to an existing structure was advantageous as the networks shared editorial and creative resources. Working in this way allowed for more efficient content updating and creation of new verticals that would complement and be integrated into Bravotv.com's offerings. As with Bravo, Oxygen saw an immediate increase across all metrics.
